"Promote, protect & support breastfeeding"

The most appropriate & natural food for the baby

Premises

A breastfeeding friendly workplace

Why should employers support breastfeeding?

How can I support?

A breastfeeding friendly workplace

Breastfeeding Friendly Workplace is where an organization or enterprise provides an appropriate and friendly environment for their breastfeeding employees to express breast milk at workplace so that they can continue breastfeeding for their babies.
Join ‘Say Yes to Breastfeeding’ campaign now if have worked or plans to provide a friendly environment to your breastfeeding colleagues.

Why should employers support breastfeeding?

Providing lactation support is a great CSR initiative to show your company respects and supports children’s rights and well-being.

Providing decent working conditions that also support workers, both women and men, in their roles as parents or caregivers, for example providing support for pregnant and breastfeeding women beyond legal compliance is as one key action that business can take to maximize the positive impacts on children.

It is beneficial to companies

The Business Case for Breastfeeding published in 2008 by the U.S. Department of Health and Human Services, Health Resources and Services Administration, Maternal and Child Health Bureau founds out supporting breastfeeding employees has huge return of investment, including:

Lower medical costs and health insurance claims

For breastfeeding employees and their infants (up to three times less for breastfeeding employees)

Reduce turnover rates

86-92 percent of breastfeeding employees returning to work after childbirth when a lactation support programme is provided compared to the national average of 59 percent

Lower absenteeism rates

Up to half the number of 1 day absences

Improve productivity

Raise employee morale and loyalty to the company

Returning of work was found as one main factor contributed to mothers’ early cessation of breastfeeding.

A prospective study on the breastfeeding and weaning practices among mothers points out the main reason for mothers to stop breastfeeding in the first three months after delivery is “returning to workplace”. Another study about initiating and sustaining breastfeeding: contextual influences on new mothers’ experiences comment that it is difficult to express breast milk in workplace even if they want to continue breastfeeding their children.

How can I support?

Provide TIME

Allow lactation breaks

  • Allow two 30-minute lactation breaks or one hour in total for an 8-hour working day
  • Lactation breaks are recommended to be counted as “paid”
  • Employees are not expected to replenish for the time used for milk expression
  • Proof of breastfeeding status is not required for providing lactation breaks.

Want to do more?

Longer lactation break, longer period

Some breastfeeding mothers may need more breaks or longer breaks to express breast milk. You may consider asking them to use lunchtime, the time before or after working hours.

For employee who would like to sustain breastfeeding for more than a year, you may arrange flexibly, say one lactation break a day as children aged 1 year old or above are already having a variety of food and the daily milk intake and the frequency of breastfeeding or breast milk expressions will reduce accordingly.

Provide SPACE

A private area with facilities for milk expression and refrigerating breast milk You can create a lactation room, or simply deploy existing resources flexibly to provide employees a space for expressing breast milk with privacy – as long as
The space is private and equipped with

  • A chair with back rest for breastfeeding mothers to sit down when expressing breast milk
  • A small table for placing items needed during breast milk expression
  • A power socket

Below are some examples of the space you can provide:

  • A lactation room for employees
  • Consider reserving two time slots in the use of existing rooms such as conference rooms, multi-function rooms or changing room temporarily for milk expression
  • Set up a screen or curtain in a secluded corner for expressing breast milk and display a signage such as “mummy’s break, please wait”
  • Allow employees to visit nearby community baby care facilities during lactation breaks.

OPTIONAL - Refrigeration facilities for keeping breast milk

Breast milk is characterised by its antibacterial properties. Storing in a refrigerator or a cool box is generally safe. Simply put the expressed milk in a box placed inside the pantry refrigerator will do. A separate refrigerator is welcomed but not a must.

Provide SUPPORT

A friendly environment so mothers can feel welcome and be supported to express milk It is important to encourage all employees to support by not discriminating breastfeeding employees. Frequent communication between management staff, breastfeeding employees and coworkers, making known the temporary nature of the measures and the long-term benefits for multiple parties will all facilitate a successful implementation.

Breastfeeding Friendly Premises

Breastfeeding Friendly Premise is a place where breastfeeding mothers and families feel welcome and are supported. In such premises, they are free to breastfeed their babies or express milk anytime they desire without being disrespected.

Why should you support breastfeeding?

Raise Customers and Visitors Return Rate

Staffs that welcome and respect mothers when they breastfeed usually serve their customers in a helpful and friendly attitude. Nowadays, it is really difficult for mothers to find a breastfeeding friendly public premises. If you are willing to provide them with such convenience, they are more than willing to spread the words. Good news travels fast. The business will be freely publicized through their word-of-mouth recommendation. The premises that provide a breastfeeding friendly environment, have a higher customers/ visitors return rate.

How can I support?

You can begin with 3 easy steps!

ATTITUDE

  • Respect the freedom of breastfeeding mothers in choosing where to breastfeed.
  • Do not disturb a breastfeeding mother.
  • Do not ask breastfeeding mother to toilets.

SPACE

  • An appropriate location for breastfeeding mother.
  • Display a welcoming signage such as “Breastfeeding Friendly Premises”.

SUPPORT

A friendly environment so mothers can feel welcome and be supported to express milk.
Below are some examples of support you can provide:

  • Encourage all staffs to support by not discriminating breastfeeding mothers.
  • Explain to other clients about the feeding needs of mothers and babies.

You may consider:

  • Learn more about women’s health during lactation in order to be better able to meet breastfeeding and child care needs.
  • Train all staffs in terms of positive attitudes towards pregnancy, motherhood and breastfeeding in public

ABOUT US

Association Name

JCI United Penang 槟城文华国际青年商会

Contact Number

+60 16-773 9114

Address

Penang, Malaysia

Official Facebook Page

OBJECTIVE

To promote, protect and support breastfeeding

To generate positive energy for breastfeeding mothers, enhance the interaction among breastfeeding mothers so that experienced breastfeeding mothers may share their experience and knowledge to new mothers.

Mothers shall get themselve ready for breastfeeding through consultation and interaction, so that they are able to give their new born children breastfeed in the shortest time.

Radiate the message of "Breastfeeding is not only the love of mother" to public whom fathers also should learn about the knowledge of breastfeeding in order to understand they are playing one of the important role in the journey of breastfeeding.

Dissemination of breastfeeding information, increase the self-confidence of breastfeeding mothers and reduce their stress which caused by the misunderstanding via talk and seminar.

To encourage employer for supporting breastfeeding and create a corporate environment which is suitable for breastfeeding.

Why do we need to support breastfeeding?

Breastfeeding is the normal way of providing young infants with the nutrients they need for healthy growth and development. Virtually all mothers can breastfeed, provided they have accurate information, and the support of their family, the health care system and society at large.

Colostrum, the yellowish, sticky breast milk produced at the end of pregnancy, is recommended by WHO as the perfect food for the newborn, and feeding should be initiated within the first hour after birth.

Exclusive breastfeeding is recommended up to 6 months of age, with continued breastfeeding along with appropriate complementary foods up to two years of age or beyond.

Breast milk is the perfect gift for a baby. However, most of breastfeeding mothers is going through the breastfeeding journey under stress and critique.

Some mothers who lack of breastfeeding knowledge and find breatfeeding difficult and trouble so intent to give up on it.

Some mothers who very support breastfeeding, but they have to give up on it due to the pressure from their family members whom do not understand breastfeeding.

Many of working mothers who need to spare some working hour for expressing milk to avoid breast obstruction and insufficient food supply to a baby. Ironically, these mothers only can express milk in a narrow store room and even in a toilet. Moreover, there are no any refrigerator to keep breast milk. Instead of lacking proper breastfeeding facilities, breastfeeding mothers have to confront with challenges like colleagues and company management.

Breastfeeding mothers need to find lactation room for breastfeeding and expressing breast milk at public area.

Breastfeeding mothers have to bear under the stress of other's perceive while breastfeed their babies with nursing cover at somewhere corner.

Hotel facilities always is one of the concern during vacation. This is because breast milk need to be stored in the refrigerator to avoid spoiling after pumping out.If there are no refrigerator inside the hotel room, they wonder if any other refrigerator is available in the hotel.

Breastfeeding is the human nature, a right for a mother. However,there are many challenges a breastfeedig mother have to face in the real life such as misconcenption,unsupported family members, outsider discrimination as well as lack of the breastfeeding facilities in workplace and public area.

Therefore, we hope that we can promote, protect and support breastfeeding together and lead Johor to become the first state in supporting breastfeeding.

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